reading note: capital by marx

Capital

A critique of politial economy

Karl marx

Value :

Intrisic value

Use value

Exchange value

A commodity is first an external object, satisfies human needs, no matter for stomach or for brain, feeling. That's why we consume. Need more, consume more.

Emotional need, as people are obsessed with niky, gucci, apple, etc, people are emotionally obsessed with those brands, luxuries, etc. people need it, and make the exchange value increase, the higher the exchange value, the more emotionally satisfied people feel, and the more they consume, and the more people in the society consume, that's the luxury industry.

My friend told me whenever he is emotionally up/down, or feel lonely (since the capitalism society is a competitive society, and it lacks compassion and it is easy to get lonely), he buys stuff, and good stuff, spends a lot of money. Not sure if that fits to everyone in this system, but interesting point, though.

The usefulness of a thing, or a person. Social capital. Kinda sad, but that's how the society work… where is the compassion, where is the love/??

Technology reduces the labor hour, but the salary of average workers still the same, thus the remaining value workers create increase.

Where is money coming from? Coat and the linen.

The value form, the fetish, is unfamiliar, magic, animating the object.

Exchange Value cames from the social relationships between commodities.all about relationships, the global trading: export/import

The two cow joke: JAPANESE CORPORATION, You have two cows. You redesign them so they are one-tenth the size of an ordinary cow and produce twenty times the milk. You then create clever cow cartoon images called Cowkimon and market them Worldwide.

Japaness cartoon as commodity fetish.

A question, the intrinsic and use value of digital objects, e.g. email service. Or mobile service ?

The virtual QQ coin, the virtual money, as fetish objects in virtual world.

Yahoo as a corporation, putting profit as the highest priority, sacrificing customer's privacy and turned the customer, a dissent to the chinese government. In capitalism, corporation moral is to gain profit.

if table could dance, if coat could speak, uncanny.